Creating an 'audio brand' is a very tricky exercise. Using sound and music to create and reinforce a brand identity has become a very popular exercise in radio advertising, especially since the airwaves are getting full and the demand to be on radio is increasing rapidly.

The most common exercise in audio branding has been to write a jingle. This is a very effective way to get people to recognise your brand on radio. However we have realised that in everything the budget on a project can restrain the maximum impact possible.

Having background music composed for your advert can be the way forward if you would like to stand out amongst adverts but just don't have the budget to create a complete new jingle. Composed music is not a jingle but rather an original piece of music that is written for your advert and licensed exclusively to your campaign.

Here are a few music composition samples that were done at Sesalos by our team of music composers.